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The most popular brands have a philanthropic element, says Tribe Dynamics.
January 31, 2021
By: TOM BRANNA
Editor
In an increasingly crowded space, it's not enough to be famous and beautiful. Successful celebrity brands have purpose, according to Tribe Dynamics, a research firm that closely tracks the influencer market. The San Francisco-based company points out that the No. 1 player in the space, Fenty Beauty, is closely aligned with diversity issues and Lady Gaga's Haus Laboratories champions self-expression. Here, see the top 10 celebrity beauty brands, ranked by EMV. 1. Fenty Beauty — $...
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